TNO selects NewBizz for Social XR Market Validation Project
Social eXtended Reality or Social XR is about to break through in the market. It makes the distances between people disappear forever and opens the floodgates for a flood of unprecedented new possibilities in, for example, IT, media, healthcare and mobility.
WHAT IS SOCIAL XR (EXTENDED REALITY)?
Extended Reality is the collective name for Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR). In themselves these are already everyday techniques. AR is already in all modern smartphones and tablets, you can just buy good VR headsets while you can just as easily play with intermediate form MR.
If you link those technologies to a communication platform, you do something even more: you allow the physical and virtual worlds to overlap and thus make distances between people disappear. That’s where the social part of Social XR comes from. Now you are making a video call with a colleague. In the foreseeable future, you may be having that conversation at your kitchen table with a virtual, 3D version or avatar of your colleague sitting in front of you.
WHAT IS TNO DOING IN THE FIELD OF SOCIAL XR?
TNO conducts groundbreaking research in the field of Social XR. With the TNO Early Research Program for Social XR, they are developing the most important media and network technology to enable XR communication. This research program enables TNO, together with partners, to develop all kinds of applications around Social XR with TNO’s Social XR platform. The aim is to further develop this scalable open communication platform. Something that benefits both partners and users.
In the TNO MediaLab they are currently preparing video streaming for the new reality. In doing so, they are looking at new and improved techniques for recording and playback. There is still a lot of work to be done in areas such as encryption, compression, data transport and synchronization. Additional issues such as management of digital rights and user privacy are also discussed.
WHAT DOES NEWBIZZ DO FOR TNO?
NewBizz has started a market validation study for its Social XR solution. Which markets have the potential to embrace this solution and with which partners can TNO best market it?
Do you see possibilities? Be sure to contact us at: leonard@newbizz.eu
